Our challenge for CarMax was to get people to care about where to buy their car in a crowded category of ill repute. We used relatable comedic star Andy Daly to demonstrate the ways CarMax distinguishes itself from the competition. Andy uses simple analogies to explain how easy and straightforward buying and selling a car at CarMax really is. Analogies like...carving a giant wooden tiger.
Tiger Carving (No-Hassle Car Buying) - CarMax Commercial