Downeast Cider | "Unfiltered" Campaign - New Can. Same Cider.

Downeast Cider


  • Design
  • redesign
  • creative
  • alcohol
  • packaging design
  • Video Campaign
  • rebranding

This April, American craft hard cider brand, Downeast Cider House, is unveiling their rebrand and ‘Unfiltered’ campaign created by AOR Mechanica. The campaign celebrates Downeast’s primary differentiator in an increasingly crowded (but steadily growing) category - that their unfiltered cider retains all of the ‘the good stuff’ that the rest of the category removes. Updated branding and packaging, along with a multi-channel launch campaign, demonstrate the ‘unfiltered’ nature of the product and brand personality.