Barilla Pronto

Barilla America


  • cpg
  • video
  • Content
  • Content Strategy
  • driving traffic

MXM worked with Barilla on the Pronto brand campaign. Our strategic insights about this target’s need states along with brand objectives informed:
Overall tonality; Harder-hitting messaging; Product placement; Snackable sized content. To address these needs, we created an award-winning video series that helped drive awareness, consumer understanding, and trial. Flipagram-style videos helped demystify the cooking process, and bring Barilla Pronto into kitchens everywhere.


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