Stop Putting It Off: Ladder

Yale New Haven Health


  • Social Media
  • Hospital
  • Healthcare
  • broadcast
  • COVID-19

The biggest public messaging campaign ever has repeatedly told people to STAY AT HOME during the Pandemic. Now that the lockdown is ending, we need to convince people to go back to hospitals to get treatments. After key hospital service lines came back on line, we needed to fill the pipeline for the profitable surgeries that serve as the engine for the Hospitals social mission.