UNICEF - Elikas Escape

UNICEF

Creative

  • TV/Video
  • Experiential
  • non-profit
  • stunt

You want intensely graphic content? See what we showed a convention full of gamers: starving kids in South Sudan prostituting themselves, getting sick, and dying each day. It was positioned as a sneak preview of the newest role-playing game. Except it wasn't the newest offering from Rockstar Games™, it was a glimpse into the real life of these children.

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