UNICEF - Elikas Escape



  • TV/Video
  • Experiential
  • non-profit
  • stunt

You want intensely graphic content? See what we showed a convention full of gamers: starving kids in South Sudan prostituting themselves, getting sick, and dying each day. It was positioned as a sneak preview of the newest role-playing game. Except it wasn't the newest offering from Rockstar Games™, it was a glimpse into the real life of these children.