Accenture, Blockchain Solutions: The Red String

Creative

  • content marketing
  • Branded Content
  • branded film
  • production video
  • Local Filmmaker
  • small crews
  • authentic filmmaker
  • nimble film production
  • film community
  • crowd sourced content
  • innovative marketing
  • innovative storytelling

Accenture was looking to help educate their clients (and prospective clients) about the practical benefits and applications of blockchain.

They wanted to create a film that would humanize and demystify blockchain–showing that in the very near future, blockchain will begin to change everyday life and everyday business, for the better.

Instead of feeling overwhelmed by this technology, Accenture wanted people to understand how blockchain will give us greater control over our identities, over the earth’s resources, over connecting to one another–streamline the management of our business transactions and our daily well-being.

The final film: “The Red String,” is one woman’s journey to discover the source and craft people behind a single purchase; the rocking chair for her soon to be born new child. A cinematic portrait of how we can all come together shot with a small cast and crew.

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