Crown Royal was looking to cast African American filmmakers in key markets across the US to make films celebrating members of ‘Black Royalty’ - those who are successful, not only in their own right but also in how they give back to their communities.
The campaign has ran for two years, working with 4 filmmakers across the series to source stories to be told in short-form formats.
The timeline from brief to commissioning was done within 4 weeks.
Crown Royal - Exceptional Generosity, Detroit
- loyalty marketing
- content campaign
- Local Filmmaker
- authentic filmmaker
- crowd sourced content
- local production