Crown Royal - Exceptional Generosity, New Orleans

Crown Royal

Creative

  • production
  • storytelling
  • content campaign
  • filmmaking
  • Local Filmmaker
  • authentic filmmaker
  • local market content production
  • crowd sourced content
  • local production

Crown Royal was looking to cast African American filmmakers in key markets across the US to make films celebrating members of ‘Black Royalty’ - those who are successful, not only in their own right but also in how they give back to their communities.

The campaign has ran for two years, working with 4 filmmakers across the series to source stories to be told in short-form formats.

This particular film raised brand penetration amongst African American men by 15%.

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