Crown Royal was looking to cast African American filmmakers in key markets across the US to make films celebrating members of ‘Black Royalty’ - those who are successful, not only in their own right but also in how they give back to their communities.
The campaign has ran for two years, working with 4 filmmakers across the series to source stories to be told in short-form formats.
This particular film raised brand penetration amongst African American men by 15%.
Crown Royal - Exceptional Generosity, New Orleans
- content campaign
- Local Filmmaker
- authentic filmmaker
- local market content production
- crowd sourced content
- local production