Crown Royal | Exceptional Generosity, Detroit

Crown Royal


  • loyalty marketing
  • production
  • storytelling
  • content campaign
  • Local Filmmaker
  • authentic filmmaker
  • crowd sourced content
  • local production

Crown Royal was looking to cast African American filmmakers in key markets across the US to make films celebrating members of ‘Black Royalty’ - those who are successful, not only in their own right but also in how they give back to their communities.

The campaign has ran for two years, working with 4 filmmakers across the series to source stories to be told in short-form formats.

The timeline from brief to commissioning was done within 4 weeks.