Mastercard | League of Legends: Brazil

MasterCard

Creative

  • Advertising
  • gaming
  • Video Games
  • Branded Content
  • women
  • creative direction
  • eSports
  • Film Production
  • innovative storytelling
  • female leaders

Mastercard approached Mofilm for help bringing their legacy brand into a style and content approach that will help the brand connect authentically with the eSport League of Legends and its loyal fans who are not very familiar with the brand.

For this project, we follow Brazilian digital artist Anna Perci and learn how League of Legends inspired her to pursue her artistic dreams.

We assembled a team of local filmmakers (gaming and storytelling experts) to capture stories that bring to life the incredible ways LoL has transformed and interconnected the lives of so many players & fans.

The end result was a content series covering 6 regions of the world, a library of bespoke social assets, a full social channel communications plan, content calendar and channel management.

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