Mastercard | League of Legends: China

MasterCard

Creative

  • Advertising
  • gaming
  • creative
  • Video Games
  • Branded Content
  • Video Production
  • creative direction
  • Chinese
  • eSports
  • Film Production
  • innovative storytelling
  • Branded Games

Mastercard approached Mofilm for help bringing their legacy brand into a style and content approach that will help the brand connect authentically with the eSport League of Legends and its loyal fans who are not very familiar with the brand.

In this film, we follow Chen Mingyue and his journey to finding community and self-acceptance through League of Legends.

We assembled a team of local filmmakers (gaming and storytelling experts) to capture stories that bring to life the incredible ways LoL has transformed and interconnected the lives of so many players & fans.

The end result was a content series covering 6 regions of the world, a library of bespoke social assets, a full social channel communications plan, content calendar and channel management.

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