How do you become the world’s go-to travel site when you’re competing with the world’s most powerful search algorithm?

Well, it’s the classic man vs. machine story. You know, the one where a group of people band together to defeat a cold, heartless computer?

This is the story about how 400 million travelers came together to prove that the best travel advice comes from a real person who has been there before.

From the traveler who wrote a 10,000 word review of Disneyland just to be helpful, to the local who gave a tiny tip for that tiny bar that you just happen to be standing by – Tripadvisor is proof that despite what you might think, people are good.

And in a time when we needed it most, we set out to restore people’s faith in one another by reminding them that There’s Good Out There.