How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019. From PR Week
PR Week, 08/16/2019
Publicis Groupe has announced the hire of Diana Littman as US chief executive of public relations firm MSL.
The Drum, 10/31/2018
MSL is one of the world’s largest networks of creators and storytellers obsessed with making impact on their clients' business. Working at the speed of culture, MSL harnesses the power of communications to grow business and build brand reputation by influencing conversations, culture, choices and change. With more than 3,100 people across 107 offices worldwide, MSL is also one of the largest and fastest growing PR networks.
Beyond MSL’s leadership in consumer marketing, corporate reputation, crisis communications and earned media, we also have full-service capabilities covering everything from executive and employee communications to creative platform development and production. These capabilities include: Data, Insights & Measurement, Narrative & Messaging Development, Media Relations & Training, Content Development, Influencer Strategy & Engagement, Digital Discovery, Experiential Marketing and more.
With the most comprehensive consumer data in the world as part of Publicis Groupe, MSL closely examines the cultural conversation across social and news media and, by interacting with leading influencers, thinkers and taste makers across categories, MSL stays a step ahead, and is able to identify critical cultural moments before they go mainstream. Armed with this knowledge, MSL helps brands own a territory unique to them before it becomes a mass moment, or mass movement. By getting out in front of an issue or idea, brands can truly claim leadership.
MSL has recently taken our influencer engagement offering to a new level. At this year’s SXSW gathering, MSL unveiled Fluency, a game changing Influencer Marketing Service. Fluency is an end-to-end service designed to take the best of human intelligence and marry it with cutting-edge machine learning technology to supercharge how we engage, manage and measure influencer campaigns. MSL sees Fluency as the alchemy of two very important components – a deep and longstanding experience with influencer marketing (the human component) and a technology platform that provides efficiency and scale.
Chief Integration Officer U.S.; Chicago Office Lead