The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight. They don’t measure the quality of their work through award competitions but through business results.
Ad Age held its annual Small Agency Awards in Austin, and the top 2014 winners were two San Francisco shops, Muhtayzik Hoffer and Heat.
Advertising Age, 07/24/2014
Specs Who John Matejczyk (l.), ecd, and Matt Hofherr, president, director of strategy What Advertising and production company Where San Francisco offices
|Client||Start Year||End Year|
|Golden State Warriors||2012||Current|
|Salesforce (Do.com, Work.com)||2011||Current|
MUH-TAY-ZIK | HOF-FER are Creatively Driven Professionals in the Industry Formerly Known as Advertising. The industry never stops changing, so we avoid defining it by a moment in time such as “digital,” “social,” “integrated.” Currently developing advertising, digital experiences, strategy, films, brand identity, sites, social media content, and all tasty delights to move brands forward. We are not proud of ourselves. Rather we are proud of clients, teams, and our work. We are proud of our industry when it does the right thing. We are even proud of companies with whom we don’t work when they set great examples. We tell our people to get chased. And to get our clients chased. In this environment, people do whatever it takes to make something great. Art directors score our TV spots. Digital producers find themselves jumping into global broadcast production. Media thinkers sit next to creatives and actually fine tune audience and voice. Broadcast producers embark on managing two-year product development work streams. Writers direct. Our people get a taste of it and can’t stop looking for the next way to invent.
We were named "Digital Champions" at SXSW, won "Best of Show" at the ANDYs, the Gold and Silver pencil at the One Show, "Site of the Year" at awwwards.com, the Gold Cube at the Art Director's Club, a Cannes Lion, Clio, AICP, and Communications Arts certificate of excellence. Advertising Age named the agency an "Agency to Watch," later named it a "Small Agency of the Year," recognizing agencies under 100 people. Then in 2014, we took home the gold trophy for "Small Agency of the Year" nationally, competing against shops of under 150 people. Our work has been written about in the New York Times, Le Monde, La Repubblica, Times of India, the Guardian, and covered by CNN, Huffington Post, and Mashable.
Clients include: AAA, Audi, Constellation Brands, method, Netflix, OXO, Safeway/Albertsons.
Founded by creative director John Matejczyk and director of strategy Matt Hofherr. John was formerly creative director at Goodby, Silverstein & Partners, BBH, 180, TBWA\Chiat\Day and Fallon. Matt was formerly President at Kirshenbaum & Bond West, and Director of Strategy at TBWA\Chiat\Day San Francisco.
Co-Founder & Director of Strategy
Co-Founder & Executive Creative Director
Director of Media
Michelle Spear Nicholson
Head of Production, Associate Partner
Director of Technology