MullenLowe Mediahub won Western Union's media business, beating competitors Dentsu Aegis' Vizeum and Publicis' ZenithOptimedia
BET Networks, Part of Viacom, has selected Interpublic Group sibling agencies MullenLowe Mediahub and Identity as media agencies-of-record following a competitive review. The two agencies are collaborating on media plans to drive audience tune-in for several upcoming original BET programs, including Being Mary Jane, The New Edition Story, The Quad and Madiba.
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event plans.
Advertising Age is pleased to present the finalists in its first Creativity Awards. Winners will be announced at the A-List & Creativity Awards Gala April 19.
|Client||Start Year||End Year|
|Royal Caribbean International||2015||Current|
|California Avocado Commission||2015||Current|
Mediahub is a growing global media entity that is built for challenger brands. Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.
We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.
We also believe that digital performance is a critical success factor. As a result, we built a dedicated global practice, Mediahub Performance, specializing in SEM, SEO, digital performance and data analytics.
And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.
If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.
Global President, Mediahub
Executive Director, Mediahub Boston
Executive Director of Innovation
Executive Director of Communications Planning
SVP, Campaign Insights