Gamers need more than the best tools. As a more human-centric technology brand, Logitech is also bringing wisdom and inspiration to their game.
We positioned the Logitech G sub brand as a source of motivation and insight — an invaluable coach — and the peripherals as the devices that any gamer needs to win.
New Honor Society developed the brand style guide and executions through print, digital, trade, in-store and social media. The campaign was well received in the gaming and trade channels in the U.S. and globally. The campaign is now in its
Logitech G - Elevating The Game