The SNUS Anywhere Project

The SNUS Anywhere Project

SWEDISH MATCH, NA (1)

Creative

  • Digital

General Snus is a Swedish tobacco pouch with a compelling benefit for smokers hoping to quit: It’s so discreet, now one knows it’s there. Since we couldn’t rely on traditional channels to tell the story, we used humorous, branded content to get current consumers spreading the word about the brand.

Password is "soul" for the following videos...

https://vimeo.com/143149073

https://vimeo.com/143149456

https://vimeo.com/143149461

https://vimeo.com/143149463

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