Leader strengthens Olson's ability to quickly embrace opportunities that arise in rapidly-changing industry.
In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples.
Olson was named agency of record for Hisense USA, a subsidiary of global TV manufacturer, Hisense and higi, a retail, omni-channel community engagement platform. As the U.S. agency of record for Hisense, Olson will help educate consumers about the brand and build brand equity with people stateside. "Olson's combination of integrated capabilities plus best-in-class design and strategy set them apart," said Mark Viken, vice president of marketing for Hisense USA Corporation. "As Hisense builds its brand in the U.S., Olson will help us express our story that technology can be simple, fun and ingenious in amazing ways." Hisense spent $1.5 million on measured media in 2015, according to Kantar Media. Higi health stations allow people to measure their weight, BMI, pulse and blood pressure with data stored in a private online account for ongoing progress comparison. "Higi's mission is to get consumers to take small but meaningful steps to create lasting health habits. To further our goals we searched for an agency that has the breadth of services and expertise to amplify our purpose," said Sheila McCormick, chief marketing officer, Higi. "With Olson's unique mix of expertise in consumer, retail, loyalty marketing and PR it makes them an ideal fit to support Higi as we continue to grow."
ICF Olson has hired Louise Clements, former president of the North America East division for MRM/McCann, to serve as its new group leader.
Advertising Age, 04/11/2016
|Client||Start Year||End Year|
|American Eagle Outfitters||2014||Current|
|University of Wisconsin - Madison||2015||Current|
|University of Virginia||2014||2015|
We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care?
We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. It’s something we call Anthrolytics.™
Then, we bring experience-driven thinking to both our strategic process and creative development, asking the painful questions like, “Why would anyone engage with this?”
Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.
International and Group Lead, ICF Olson