The individual agency identities will disappear as they become part of the merged team.. From Campaign US
Campaign Live, 12/04/2018
|Client||Start Year||End Year|
|Beam Suntory, Inc||2017||Current|
|PGA Tour Inc||2015||Current|
|Belize Tourism Board||2012||Current|
Olson is part of ICF, a global consulting and services provider, and will be part of ICF’s soon-to-be launched marketing services agency ICF Next coming in early 2019.
We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care?
We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. It’s something we call Anthrolytics.™
Then, we bring experience-driven thinking to both our strategic process and creative development, asking the painful questions like, “Why would anyone engage with this?”
Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.
President and Group Lead