Omnicom agency, Organic, is launching Synthetic to bring artificial intelligence and machine learning to clients.
Cognitive technology in all its forms is all around us. Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.
Huffington Post, 08/28/2017
Interview with Keith Pine, Chief Operating Officer of Organic, the Interaction Agency, and Co-Founder of Synthetic, the division dedicated to cognitive technology. Keith has spent his career in digital agency and technology and started his career as a Web designer. He is a former Vice President and Director of Digital Operation at Draft FCB and Vice President and Director of Digital Project Management and Web Analytics at Young and Rubicam Brands. At Synthetic, the focus is on how to apply cognitive technology to re-imagine how brands and consumers interact.
The Voices of The Internet of Things, 10/17/2017
|Client||Start Year||End Year|
|American Family Insurance||2016||Current|
|Boehringer Ingelheim Animal Health||2017||Current|
Organic, a digital pioneer, has a heritage in building interactive solutions for Fortune 500 clients. Yet we are more than just a digital agency. We are The Interaction Agency™. At Organic, we architect the right experiences that deliver effective interactions where brands and consumers meet. It is our mission to truly understand the customer and their journey because that is how we find opportunities to make a genuine impact. Rather than deliver a repetitive message and visual across a variety of different channels, we create a system of personalized interactions that collectively make up a meaningful brand narrative.
Founded in 1993, Organic is a wholly owned subsidiary of Omnicom Group with 75 employees across offices in New York and Detroit. Our current clients include American Family Insurance, Boehringer Ingleheim Animal Health, Ford and Kimberly-Clark.
Executive Creative Director
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