Omnicom agency, Organic, is launching Synthetic to bring artificial intelligence and machine learning to clients.
Cognitive technology in all its forms is all around us. Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.
Huffington Post, 08/28/2017
Interview with Keith Pine, Chief Operating Officer of Organic, the Interaction Agency, and Co-Founder of Synthetic, the division dedicated to cognitive technology. Keith has spent his career in digital agency and technology and started his career as a Web designer. He is a former Vice President and Director of Digital Operation at Draft FCB and Vice President and Director of Digital Project Management and Web Analytics at Young and Rubicam Brands. At Synthetic, the focus is on how to apply cognitive technology to re-imagine how brands and consumers interact.
The Voices of The Internet of Things, 10/17/2017
|Client||Start Year||End Year|
|American Family Insurance||2016||Current|
As one of the first digital agencies, we bring over 25 years of expertise in creating transformative digital experiences that not only engage consumers but also drive business results. Success and survival today requires resilience and cultural relevance – this is modern marketing. We use all the tools in the Omnicom toolbox to deliver relevance and business savvy solutions to our clients. We design resilient brands through performance design.
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