Lasting Legacy Campaign - AA

Gift of Hope


  • TV/Video
  • Advertising
  • Multicultural
  • Integrated Campaigns

African American Campaign for The Gift of Hope.
There are misperceptions about the needs, costs and access to organ and tissue donation within the African-American community. The idea of leaving behind a positive and lasting legacy within their community, and “serving a useful purpose after death” helped to dispel these myths and concerns.

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