YOLO (Millennials)- Open Enrollment Campaign - HM

Blue Cross Blue Shield


  • Multicultural
  • spanish
  • Hispanic
  • Millenials
  • pre-roll
  • Millennials
  • healthcare marketing services
  • integrated campaign

As the Affordable Care Act (ACA) came into effect in 2013, both the uninsured general market and Latino market consumer were uninformed, confused, and uneducated on what it meant for them. PACO worked with the General Market agency to develop a cohesive campaign with culturally-driven tactics.