Water is Life - Slow the Flow


  • Government
  • Not-for-profit

Everyone knows “Slow the Flow” as a conservation effort. Turning off the tap as you brush your teeth, lawn watering efforts, etc. Conservation messaging had been particularly challenging in years that were not impacted by drought conditions, the choice to conserve was voluntary, not mandated. As a team, we determined a different approach was needed. Our goal was to create a long-term shift in values and encourage thoughtful behavior toward water. To do so, we launched a full digital media, “Water is Life” campaign with three objectives; establish a baseline of delivery metrics and creative performance, raise awareness of water usage and transfer awareness to website visitors. The campaign led with an anthem video promoting our Water is Life theme.