Pereira & O’Dell New York has launched a new campaign for General Mills for Annie’s Homegrown titled “Your House. Your Snacks”. The campaign promotes Annie’s salty snack line including Organic White Cheddar Popcorn, Bunny Tail Puffs and Cheddar Bunnies and Cheesy Puffs.
Clips featuring kids eating sand, coloring all over themselves or trapped in a t-shirt, reminds parents that kids don't always make informed choices, especially at snack time. It's up to parents to choose delicious alternatives for the whole family.
The campaign is running on social channels where Annie’s has seen explosive growth. Ads include a series of :15 videos, photography and social creative to demonstrate the many reasons why kids shouldn't be picking their own snacks.
Annie's Homegrown: Public Snacking Announcement ("Sand")
General Mills - Annie's Homegrown