Periscope names Cari Bucci-Hulings as president - Minneapolis / St. Paul Business Journal
Periscope hired Cari Bucci-Hulings to be the advertising agency's new president. Bucci-Hulings most recently served as president of MARC USA, one of the largest independent agencies in the country.
Minneapolis / St. Paul Business Journal, 06/30/2020
Periscope enhances leadership team to help 'redefine integrated marketing' | Campaign US
Creative engineering company Quad acquired the Minneapolis-based agency last year.. From Campaign US
Campaign US, 06/29/2020
Shaping equity and inclusion in the startup world | Periscope
Periscope and Target Accelerators saw the opportunity to start a conversation around leveling the playing field for underrepresented entrepreneurs and inspire action.
Periscope and Black Men Teach Join Forces for Important Cause | Periscope
Periscope and Black Men Teach join forces to encourage more Black male teachers in the Twin Cities.
Periscope honored with five silver Graphis Awards | Periscope
Periscope wins five silver Graphis Awards for work with Minnesota Lottery, Twin Cities in Motion, among others.
|Client||Start Year||End Year|
|Tractor Supply Company||2020||Current|
|Bernatello's Foods, Maple Lake, MN||2020||Current|
|BASF - North American Crop Protection||2014||2020|
Do Things People Love.
Because indiferrence is the real enemy. If you love something, great. If you hate something, that's great too — because at least you feel something. Passion drives your point of view. But with indifference, there's nothing. No feeling. No emotion. It's a brands biggest antagonist. So it's no suprise we love to hate indifference.
SVP / Business GrowthAn army brat who got his start in the business over two decades ago, Matt leads with the belief that creative problem-solving drives business results and actions speak louder than words. Before joining Periscope, Matt served as chief growth officer at space150, helping reposition the agency for national growth and digital dominance by streamlining focus and messaging. Previously, Matt was director of account service and digital at Fallon Worldwide, with direct oversight of the Fanatics account and Danone suite of brands, including Silk, Horizon Organic, International Delight and Stok. His experience also includes an earlier stint on the leadership team at space150, leading the account services department focused on generating results for clients like Buffalo Wild Wings, Dairy Queen, 3M, American Express and Coca-Cola. A nationally recognized graphic designer before striking out on his own, Matt founded an award-winning agency and served as its creative director for four years. Matt lives in South Minneapolis with his wife and two children. He is an avid fly angler, eager to get more people into the sport, and always happy to teach anyone interested in learning.
Chief Creative OfficerPeter is Periscope’s first-ever chief creative officer and a wellknown industry leader who has collaborated with some of the greatest creative teams in advertising. With a career spanning both coasts, Peter built his portfolio at shops like Goodby Silverstein & Partners and Leagas Delaney before moving into leadership roles at Publicis, J. Walter Thompson, Deutsch NY and other top creative agencies. Peter’s impressive client roster includes Macy’s, Cadbury, Johnson & Johnson, Diageo and JetBlue. No stranger to industry accolades, Peter has received an array of major creative awards. Among the many notable campaigns he’s worked on are the award-winning IKEA campaign around the election of President Obama, the infamous “What the hell is ANSKY?” campaign for the Adidas sponsorship of the Yankees, and Samsung’s brand initiative with Kristen Bell and Dax Shepard.
PresidentA transformational business leader and dedicated community advocate, Cari has 20 years of experience building data-driven marketing programs with breakthrough creative and media strategies. She joined Periscope from MARC USA, one of the nation’s top privately owned midsize advertising agencies, where she served as president and propelled record growth. Clients and colleagues alike appreciate Cari’s intuitive grasp of analytics and passion for knowing what motivates people at every step of their purchase journey, leading to powerful positionings and integrated campaigns for brands like State Farm, Qwest, Payless ShoeSource, Rite Aid, True Value Hardware, Qdoba, GNC and more. Cari is the kind of leader who brings out the best in her people, and she is dedicated to the idea that culture is key to business transformation. Her belief in positive change also drives her community involvement, such as championing women creative leaders at MARC USA in the creation of KnowNO, a program to educate about sexual consent. She serves on the board and executive committee of Make-A-Wish Illinois, where she leads strategic planning, and is also on the board of the Grant Park Music Festival. Cari’s industry and community achievements have been widely recognized, including by DMN’s 40 Under 40 as well as the Chicago Business Journal’s Women of Influence.
SVP / Consumer StrategyDriven by an insatiable fascination with people and a belief that brands that truly understand them are the most successful, Liz has spent her career helping brands find meaningful ways to connect. She has studied people everywhere from the jungles of Belize to C-suites in corporate America — as well as many places in between. Her curiosity about the human side of marketing is balanced with rigor and an expertise in research, data and analytics, including 15+ years of brand building and research expertise for some of the world’s top brands across industries. Liz has led strategy and insights teams at some of the largest agencies in the U.S., including ICF Next (formerly Olson) and Carlson Marketing. She has also helped prestigious companies like General Mills, UnitedHealthcare, Bissell, Zillow, Target, Procter & Gamble and P.F. Chang’s reinvent their brands and galvanize their workforces to stay relevant in a changing world.
SVP / Business & Brand LeadershipVictor leads Periscope’s business and brand leadership group. His experience spans more than 20 years at some of the world’s most respected agencies, including Fallon, Deutsch and Ogilvy, where his efforts led to effective and brave new work for ABC Sports, Brawny, DirecTV, Johnson & Johnson, Kimberly-Clark, Microsoft/Intel, Sanofi Pasteur, Timberland, TIME, Trolli, Tylenol, UnitedHealthcare and U.S. Bank. Victor is an accomplished, progressive marketing vet known for inspiring performance-driven creativity, delivering business results and accelerating growth. He brings a deep knowledge of business strategy to creative problem-solving. Under his leadership, Periscope’s account group acts as part innovative business consultants and part persuasive brand storytellers, able to see further by connecting the strategic dots in thoughtful new ways to transform clients’ businesses overnight. The businesses and brands he’s helped shape have been awarded Cannes Lions, One Show Pencils, Effies and Jay Chiat Planning Awards. Victor was born in Brazil, has roots in Minnesota and spent over a decade on the East Coast before trading in the NYC subways for Minneapolis skyways.
EVP / Client LeadershipChris Hiland is Periscope’s EVP of Agency Operations. Chris has held leadership roles in account, media, finance and operations at Periscope and other agencies. He previously worked at Interpublic’s Mediabrands in multiple capacities, and earlier at Ipsos and Jack Morton Worldwide. Chris has worked with leading CPG, food, retail, education and industrial brands — including Tyson and Procter & Gamble — and has helped execute breakthrough marketing and media programs for a long list of clients.