GP Microsite

GP Microsite

Georgia Pacific

Creative

  • Experiential

Working to reach a primary audience of healthcare and foodservice facility managers, our team jumped at the chance to position the White Collection product line as an upgrade, associating the Collection with hygiene, cleanliness and wellness. In order to supply business customers with information about the White Collection product line and to drive inquiries and sales, we provided an interactive mechanism enabling site visitors to access more information and driving microsite visits with web banners on GPPro.com. With the ease of navigation and shallow click depth (three to five pages deep at most) we were able to generate excitement at tradeshows as the microsite was available in booth on tablet devices.

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