Days Inn teamed up with leading digital agency Questus to create a baseball team, named the Golden Rays, for 30 deserving 12-year olds in California. They brought in a national champion coach to lead the team, an award-winning design team to create the uniforms, and provided them use of Days Inn’s nationwide locations for a comfortable place to stay while they traveled the country competing in tournaments. When Days Inn created a digital series that tracked the team throughout the season, over 2 million people watched the series, which significantly shifted perceptions of the Days Inn brand and lead to new customers and loyalty, ultimately generating an incredible $67 return on ad spend and 33% engagement rate.
Days In - Baseball For Days: Episode 2
Days Inn (Wyndham Worldwide)