Questus worked closely with Days Inn marketing to found a new youth travel-ball team in Northern California. Our agency team created everything from custom logos and branded uniforms, to the Days-Inn-inspired name: the “Golden Rays.” The hotel chain covered all costs for the players and families, including uniforms, equipment, elite coaching, tournament fees, airfare, and hotel stays.
Episodic video content launched across paid social and owned digital channels, covering the Golden Rays’ exciting season of tryouts, practices, travel tournaments, and player and family testimonials. Watching these kids play their hearts out, all thanks to Days Inn, was a life-changing experience for everyone involved, creating an emotional connection and driving overall awareness and affinity for the hotel brand.
Leveling the Playing Field: Episode 2