Pelican - Protect The Adventure

Pelican

Creative

The challenge here for Pelican was quite adventurous: launch entirely new products directly to consumers. The brand platform that Questus designed works to create stronger emotional connections through a simple and powerful narrative: Pelican's products protect more than just your stuff—they Protect The Adventure by giving you the peace of mind to feel truly free.

Questus used a full-funnel storytelling strategy that uses the “Protect The Adventure” narrative to draw emotional connections to functional benefits, ultimately leading to conversion and evangelism.

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