The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.
R2C Group, 03/02/2018
TV is going away – or is it? There are significant shifts in behavior and consumption, but that large black rectangle in the living room doesn’t appear to be going away.
R2C Group, 02/26/2018
Everything was measurable, and everyone was confident in their decision-making – until they weren’t.
R2C Group, 01/08/2018
It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.
R2C Group, 07/01/2016
|Client||Start Year||End Year|
|EGO Lawn Equipment||2015||Current|
R2C Group is a performance marketing agency offering an end-to-end, cross-channel solution to deliver on both sales and branding goals, simultaneously, without compromise. We call our approach Transactional Brand Building. We link brand strategy, creative and production to dynamic media buying and advanced analytics—achieving unbeatable success for clients that include Peloton, Chewy.com, Bissell, Consumer Cellular and Humana Healthcare. We work across TV/Video, Radio/Audio, Digital, Social, Print, and OOH. With over $9 billion in transactional history to draw from, we provide highly effective audience targeting alongside proprietary media measurement, attribution and optimization methodology. R2C Group has offices in Portland, San Francisco, Philadelphia and Providence.
Chief Executive Officer
President + Chief Operating Officer
Chief Client Officer
Managing Director, Digital
Anne Smith Rainey
General Manager, Digital
Chief Creative Officer
Chief Financial Officer
Chief Marketing Officer