Pepsi

Case Study

Although PEPSI was one of the biggest sponsors of “The Voice Brasil,” its presence on the show was limited to product placement with some on-air and digital advertising. The brand was looking for a more significant ROI on its sponsorship spend.

VIEWERS compared notes and points of view on social media before, during and after each episode, but had no official outlet beyond voting for their favorite artists. Pepsi would provide that outlet.

REGION: LATAM

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