The “By the Numbers” campaign, comprised of six new spots, builds on the established brand position with a fresh look, sound and an even closer focus on the benefits to the customer. The campaign shares high-level statistics about DTE Energy’s activities, that resolve into a message about what those numbers mean on a personal level to an individual, family or business.
DTE Energy: ‘Know Your Own Power’ - Energy Efficiency
- Integrated Marketing
- Media Planning
- Media Buying
- brand campaign