DTE Energy: ‘Know Your Own Power’ - Energy Efficiency

DTE Energy


  • Print
  • Integrated Marketing
  • campaign
  • creative
  • strategy
  • Marketing
  • Media Planning
  • Media Buying
  • energy
  • brand campaign

The “By the Numbers” campaign, comprised of six new spots, builds on the established brand position with a fresh look, sound and an even closer focus on the benefits to the customer. The campaign shares high-level statistics about DTE Energy’s activities, that resolve into a message about what those numbers mean on a personal level to an individual, family or business.

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