Introducing the Duris S 8


Case Study

re:group created an integrated campaign to introduce the new DURIS S 8 from OSRAM Opto Semiconductors (OOS) as the best high power LED for downlight, spotlight and retrofit applications. We targeted LED designers, LED application engineers and their management with a multi-faceted campaign, including: display advertising, pre-roll video, paid search, website landing page, and promotional video. The campaign was responsible for generating 20% of all sample requests during the campaign time period

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