Right at Home: Restaurant Call

Right at Home


  • Brand Strategy
  • Search
  • video
  • creative
  • brandpositioning
  • Media Planning
  • Media Buying

We helped Right at Home develop a centrally coordinated, national marketing program that required an addendum to their existing franchisee contracts. The inclusive, two-year process included creating an ad hoc, Franchisee Brand Council, conducting extensive market research, developing a strategic marketing position that they could own and executing that position through a new advertising campaign that was extensively tested before being rolled out in digital and traditional media.


Primary research, secondary research, competitive audit, online visibility audit, performance metrics, brand workshop, brand positioning, marketing/communications plans, brand visual language, brand standards, collateral materials, internal communications, presentations, campaign concept development, marketing materials, radio commercials, television commercials, video design and production, media planning, media buying, print advertising, search engine marketing, out-of-home advertising, digital display advertising, broadcast—radio, television, cable, analytics, social media strategy, segmentation strategies, customer communications plans, digital strategy.

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