The Brewmaster's Adventures: The Prologue

Insight Brewing

Case Study

In a marketplace where a new craft brewery opens up every day and a half, Insight needed to break through an extreme amount of clutter. While other craft breweries wax poetic about their local roots, we set our sights on the global origins of Insight's fine ales. From shelf to web, we created a fantastical brand capturing the epic quest behind each brew, as told by our fictional world wanderer, The Brewmaster.


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