The Delta SkyMiles® Gift Back Project - Chris Matthew

Delta Air Lines

Case Study

  • TV/Video
  • Airlines
  • case study
  • Video Campaign
  • Delta
  • deltaairlines
  • creative strategy
  • video marketing

With a flood of new Card Members coming in, Delta needed to keep the attrition rate in check. So we got people loving their Card through The Gift Back Project, a movement where selfless people were nominated by Card Members to be gifted back by Delta.

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