Creative

Cases

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  Goldfish Hand Dish

  Campbell's Soup Company

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  Toyota Global Olympics Tokyo Upstream

  Toyota Motor North America

News

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  Toyota Spreads Kindness and Joy This Holiday Season - Toyota USA Newsroom

  PLANO, Texas (Dec. 1, 2022) – With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. “Like No One’s Watching,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host.

  Toyota USA Newsroom, 12/01/2022

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  #TurnToCold | Contagious

  Laundry detergent brand employs celebrity cold callers to convince people to switch to more sustainable washing habits, results in 39% sales rise

  Contagious, 09/16/2022

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  Tide enlists NFL's Davante Adams to help wash fans' jerseys | Ad Age

  The Las Vegas Raiders wideout is among those featured in a new TV and social media campaign

  Ad Age, 09/28/2022

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  'It's a Tide Ad.' How P&G Won the Super Bowl by Ignoring the Rules | Muse by Clio

  This week on Tagline, we look at the making of Saatchi & Saatchi's epic 2018 campaign

  Muse by Clio, 05/23/2022

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  Toyota Gives Vehicles Away Via TikTok Challenge 07/18/2022

  The video helped launch Toyota's TikTok brand channel on July 15. The channel already has more than 128,500 followers.

  Media Post, 07/17/2022

Clients

About

We believe that there is no challenge that creativity cannot solve. As such, our Saatchi mantra is Nothing is Impossible. Our belief is proven in our heritage of helping clients overcome their toughest challenges, built on our proven strategic approach, Make Iconic Brands Possible, and work that is recognized by clients, on the awards stage, and in the trades for creativity and effectiveness. Saatchi has stayed true to its positioning and beliefs since 1970, and continues to be courageous, creative, authentic, and smart today.

Our Key Strengths include:

Accomplishing impossible things for our clients’ brands: Our strategic and creative offering is the underpinning of building some of the most iconic brands in the world, all with ‘impossible’ business challenges.

Placing big bets through Make Iconic Brands Possible: Our strategic platform, Make Iconic Brands Possible, unlocks creativity through both data and cultural/human inputs utilized to develop insights that inform the work. This ensures creative ideas bring the right impact to the consumer’s world and client’s business.

An emphasis on measurement and data sciences: We bring forth the largest customer data set through Epsilon, the most accurate and stable identity management platform representing 200+ million people. Our use of Epsilon is customized for each client, brand and brief, and gives us the data foundation we need to best inform, measure and optimize client efforts.

A fully integrated media offering inside our creative agency: We manage $1B in media investment within the walls of Saatchi. Coupled with our strategic and creative offering, we have the creative fire power and media investment clout and expertise to significantly impact brand growth.

Getting people talking, and then buying: Because our work is unlike anybody else’s, it gets widely seen and shared. We’re experts at delivering on the marketing brief, and then going beyond those walls to instigate every last bit of earned media possible.

People

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  Chuck Maguy

  Chief Operating Officer & CEO (LA)

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  Jeremiah Knight

  Chief Operating Officer

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  Nicole Souza

  Chief Marketing Officer

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  Michael Webb

  Chief Financial Officer, US

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  Tom Scott

  Executive Director, Media, US

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  Jason Schragger

  Chief Creative Officer

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  Mark Turner

  Chief Strategy Officer

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  Lalita Koehler

  Chief Production Officer, US

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  Cliff Atkinson

  Director, Culture and DE&I