Procter & Gamble
Campbell Soup Company
Toyota Spreads Kindness and Joy This Holiday Season - Toyota USA Newsroom
PLANO, Texas (Dec. 1, 2022) – With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. “Like No One’s Watching,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host.
Toyota USA Newsroom, 12/01/2022
Laundry detergent brand employs celebrity cold callers to convince people to switch to more sustainable washing habits, results in 39% sales rise
Tide enlists NFL's Davante Adams to help wash fans' jerseys | Ad Age
The Las Vegas Raiders wideout is among those featured in a new TV and social media campaign
Ad Age, 09/28/2022
'It's a Tide Ad.' How P&G Won the Super Bowl by Ignoring the Rules | Muse by Clio
This week on Tagline, we look at the making of Saatchi & Saatchi's epic 2018 campaign
Muse by Clio, 05/23/2022
Toyota Gives Vehicles Away Via TikTok Challenge 07/18/2022
The video helped launch Toyota's TikTok brand channel on July 15. The channel already has more than 128,500 followers.
Media Post, 07/17/2022
|Client||Start Year||End Year|
|Campbell's Soup Company||2020||Current|
|Toyota Motor North America||1980||Current|
At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers.
We have rich history and successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth.
We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values.
We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.
Chief Marketing OfficerNicole has a relentless drive and enthusiasm for building brands, establishing new relationships, and transforming organizations for optimal growth and success. In her current role as CMO, Saatchi US, Nicole is leading the brand positioning of the agency, generating new leads and conversations, and reimagining the approach to marketing, PR and business development. Throughout her career Nicole has strategically built growth and marketing teams and internal operations to successfully lead prospecting, pitching and winning new business across global markets. Career highlights include converting the following new business opportunities: ExxonMobil, Frito Lay, LG, Lone Star Beer, Mars Chocolate, Mars Wrigley, Nationwide Insurance, Nestle Coffee, Pabst, PepsiCo, Purina, Red Robin, Sony Playstation, Starbucks, Transamerica, Ubisoft, USPS, Welch's, and Wells Fargo.A strategic marketer with a foundation in agency account leadership, Nicole is a leader of global and national multi-phase/multi-partner marketing campaigns and new business efforts, she has experience managing work across several disciplines including video, digital, print, OOH, eCRM, eComm, data/analytics, social commerce, shopper marketing, consumer promotions, retail experience, and social and traditional media. Prior to Saatchi, Nicole held the roles of CMO at Deutsch NY, EVP, Growth & Marketing at The Integer Group, SVP, Partner, US Business Development at Universal McCann, and the Global Business Development Director at TBWA\. She has also held account leadership positions at JWT, M&C Saatchi, McCann-Erickson, Amazon Advertising, and Mullen building brands like Bloomberg, J&J Consumer Brands, British Airways, Microsoft, Kashi, P&G, Nextel, Federated Investors and Sylvania.
Chief Strategy Officer (NY)Raig Adolfo is the Co-President and Chief Strategy Officer of Saatchi & Saatchi New York. Known for his creative intuition and human centric strategic approach, he has served as Chief Strategy Officer at 360i and at FCB/NY during the agency's remarkable turnaround story. He has also led strategy at consultancy firm Redscout, and spent 12 years at WPP, working at Grey and Ogilvy, working his way up through the creative and strategy departments in Brazil, Argentina, Mexico, and the U.S. During his 25 years of experience, Raig has helped created award-winning work for clients such as 7-ELEVEn, UNILEVER, P&G, Mondelez, Harley-Davidson, MINI, LG, Heineken, Coke, Burger King, Kroger, Marriott, and a few startups. He’s a huge advocate for diversity of thinking and talent. A few quirks: he only wears t-shirts, mostly all-black, he is Buddhist but also a retired amateur fighter. His greatest accomplishment in life is his daughter – who changed his life for better.
Chief Operating OfficerJeremiah Knight is Saatchi & Saatchi’s Chief Operating Officer. He is responsible for overall agency operations, tooling, and workflow. Jeremiah’s work has included platform and integrated digital marketing for top tier advertisers including Visa, Nissan/Infiniti, Pepsi Co., ASICS, Walmart, and Gatorade, in addition to Toyota and Lexus. A veteran of the Toyota business, Jeremiah has recently rejoined Saatchi after serving as the Head of Global Marketing Operations at Amazon Prime Video.
Chief Strategy OfficerAs Chief Strategy Officer, Mark Turner drives strategic insights that transform not just single brands, but entire categories. Since joining us in 2003, Mark’s strategic leadership has helped Toyota launch dozens of new products, achieve record growth andpioneer innovative approaches to foresight and communications development.
Chief Creative OfficerJason Schragger is Chief Creative Officer at Saatchi & Saatchi, overseeing offices in Los Angeles and Dallas. Born in Zimbabwe, Jason was 7 when he immigrated to Australia where he lived until 1998 before moving to Singapore to join BBH. Jason has been in a creative leadership position from the age of 27 when he was one of the youngest Executive Creative Director’s ever in the Lowe and Partner’s network. At the time, Lowe was ranked 14 in Singapore, and within 18 months, they became number 1 in the agency rankings - winning “Agency of the Year” in both the creative trade press and the business trade press. Next stop was Amsterdam and Strawberryfrog followed by Plantage Berlin and BSUR where he created work for Mini and Universal. Before joining Saatchi, Jason was ECD at TBWA working on clients including adidas, and Nissan. Throughout his career Jason has created campaigns for Levi’s, won Cannes Gold for IKEA, launched the “The World’s Local Bank” for HSBC, launched adidas’ first new category of football boots in over 10 years, and in a commercial for Johnnie Walker, Schragger made Roberto Baggio miss his infamous penalty that cost Italy the World Cup. At Saatchi, Jason’s life experiences have helped him oversee the T2 multi cultural agencies for Toyota, whilst also creating a close bond with Dentsu Tokyo to partner on the Toyota Olympic work. His time at Saatchi has also seen him create work for, Asics, Walmart and the LA Chargers. A dad of two boys, Max and Sam, Jason currently resides in Los Angeles with his family
Chief Operating Officer & CEO (LA)Chuck Maguy—Chief Executive Officer at Saatchi & Saatchi Los Angeles—is a no-pretense ad exec always ready to solve big-picture issues facing clients. Chuck’s collaborative style consistently produces high-value outcomes for our clients. A longtime veteran of the Toyota account, Chuck returned to us in 2009 after serving as Executive Director at Team One.