Tide | The Jason Alexander Hoodie | Super Bowl 55 Commercial

Tide

Creative

  • Super Bowl

Tide’s 2021 Super Bowl spot challenges people to think about all the (sometimes gross) situations they subject their clothes to on a daily basis. Jason Alexander debuts a brand-new role on a teenager’s hoodie, proving that for everything our clothes go through, they deserve new Tide Hygienic Clean. In addition, the brand accompanied the commercial with a 72-hour sweepstakes with a chance to win one of 100 limited edition hoodies. All contributions will be donated and split evenly between Feeding America and Matthew 25: Ministries.

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