TikTok - You Have To See It


Case Study

We turned TikTok users’ penchant for talking about their favorite TikToks into our campaign itself. Because whether it was online, OOH, celebrity podcasts or in a TV spot featuring a Martha Stewart cameo, we found that users’ TikTok descriptions could be as entertaining as the TikToks themselves. And best of all, it turns out once you hear about “a gluten-free ice cube recipe” or “a man with a stuffy nose who wants you to cherish your not-stuffy nose,” you’ve got to see it for yourself.