Lenovo - A reliable friend - online content - DIR: Sean Rodrigo

Creative

  • B2B
  • Branded Content



on Nov 20
in Other
by sean.eternalknot
with Comments Off on Lenovo – A Reliable friend campaign

Lenovo came to King Content to develop some comedy content to raise awareness of its reliability messaging. The obvious question was how to differentiate its messaging in a crowded IT market, moving away from the ubiquitous product videos in the enterprise technology industry.

Our solution was a video that liberated the technology from the server room, personified the product benefits and clearly stood out from the crowd. We like to think of the spot as Ferris Bueller's day off meets the The IT crowd, a fun pop-culture-filled story featuring the product in an unexpected way.

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