Phil Simms Drinks Bigelow Tea

R.C. Bigelow Co.


  • Brand Strategy
  • Food and Beverage
  • Bigelow
  • Tea
  • Baseball
  • phil simms

It all started with research to discover interest & habits in drinking tea, which revealed something hidden “between the lines.” Men said they might be interested in drinking green tea because they heard that it was good for their health. Eureka! We convinced Bigelow they could “own” a market niche. Results: In NY, 2003-2011 Bigelow accounted for 99% of category growth and 63% of the Green Tea segment growth. Similar results in other markets. Also won a Telly.


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