The Launch of a New Brand - Behind The Scenes

Tuffs Health Freedom Plan

Case Study

  • Insurance
  • Healthcare

This was the launch of an entirely new insurance brand for the state of NH. Granite Healthcare Network, a partnership of five leading health systems, joined forces with Tufts Health Plan—the top ranked health plan in the country. THFP needed our agency to do everything, soup 2 nuts: market research, brand identity, logo, color palette, typography, B2B corporate collateral (brochures, letterhead, etc.), a fully integrated brand campaign, and more!


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