Wentworth-Douglass Hospital HR - Case Study

Wentworth-Douglass Health System

Case Study

  • Hospital
  • Healthcare

Facing a shortage of healthcare workers and stiff competition to recruit new hires, Wentworth Douglass Hospital turned to STA for a rebrand. Together, we established the Wentworth Health System with a unique brand positioning that accurately reflected the attitudes of employees. They were able to grow their awareness and perception in the market and live up to the expectations of their engaged and satisfied employees.


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