Werner Ladders

Werner Ladders

Creative

  • TV/Video
  • spanish
  • Home Improvement
  • Hispanic
  • TV
  • tv commercial
  • Product Innovation
  • Multi-Lingual

Conceptualized as something that could play well to English-speaking and Hispanic audiences, it shows the benefits of the new fiberglass compact extension ladders in a memorable way. Originally storyboarded with a Luché Libre wrestler to be cast from the amateur ranks, but the client liked the idea so much they negotiated with WWE to use all-star wrestler Rey Mysterio. (We were then also under contract to use a less known WWE wrestler at the end of the commercial.)

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