Polaris RZR, the world leader in off-road adrenaline, was set to launch their all-new RZR Pro XP. This was going to be the biggest product launch in the history of the brand, as the ProXP was engineered to usher in the next generation of RZR vehicles with its unbeatable combination of pro performance, visionary design and brute strength. Polaris came to us looking for ways to showcase this new class of machine in a way that would leave no doubt in consumers' minds that RZR is the world leader in off-road adrenaline.