Goodwill "How It All Adds Up"

Goodwill/Easter Seals of Minnesota, St. Paul, MN

Creative

  • Advertising
  • creative
  • Retail
  • Millennials
  • television
  • Target Corporation
  • shop small
  • Solve
  • walmart
  • Pro Bono

30-second TV commercial for Goodwill. This spot is part of a larger campaign that freshens the brand while activating the mission of Goodwill, which is eliminating barriers to help people get jobs. While not widely known, the workforce training and services Goodwill provides sets it apart from other charities. The message of the advertising is simple yet powerful – when you donate or shop at Goodwill, you create jobs.

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