Président Cheese "Life Well Paired" Case Study

Président Specialty Cheese, Laval, France

Case Study

  • Digital
  • Social Media
  • cpg
  • Digital Media
  • Social Media Campaign
  • Social Media Content
  • President Cheese
  • Specialty cheese
  • Life Well Paired
  • Cheese
  • Foodies

Président Cheese, Europe’s leading cheese expert, had lost its way in the US market. Président sales had declined for 3 consecutive years even though the specialty food category was taking off and artisanal cheeses were all the rage. Using social and digital marketing, our "Life Well Paired" campaign halted the decline, and has generated double-digit growth in sales every year since.