Président "Pair With A Pro"

Président Specialty Cheese, Laval, France


  • Digital
  • Social Media
  • recipe
  • YouTube
  • President Cheese
  • Lactalis
  • Pair with a Pro

In this interactive YouTube experience, Président takes foodies on a digital culinary adventure with a James Beard Award-winning chef. This was the first-ever time that a CPG brand used YouTube's clickable annotations to create an interactive experience for consumers. Viewers were able to create personalized recipes to download and share online.