Not So Impossible

Hewlett Packard Enterprise


Why just read a brand message, when you can make people feel the brand message. Following its split from HP, HPE wanted to distill a very complex and heady brand into a clear and emotionally relatable brand manifesto. A Powerpoint presentation wouldn’t do. This work was shared externally with 5K CTO’s / CIO’s at their HPE Discover event in Madrid.

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