Tapestry 60 second film

“Make Momentum Happen” features Oscar-nominated director Gus Van Sant and acclaimed, Grammy-winning musical artist Rhiannon Giddens.

The campaign is centered around several Van Sant-directed films, each featuring Giddens’ rousing take on the American folk classic “The Green Grass Grows All Around.”

These films show how JPMorganChase – as the nation’s largest bank with 4,700+ branches, 6+ million small business customers and clients ranging from homeowners to schools to hospitals – sparks momentum by putting the right resources in the right place at the right time to help drive U.S. business and economic growth and help people achieve their goals.