Summer Jam

Virginia Lottery

Creative

  • Digital

A digital experience (vasummerjam.com) that made big summer music feel hyper-local by partnering with and promoting Virginia-based bands. Carbon Leaf, Jukebox the Ghost, and Anhayla became the soundtrack for summer in the Commonwealth, with a digital hub that featured over fifty exclusive music videos and behind-the-scenes interviews, as well as free downloads. Oh, and users could win tons of awesome prizes like concert tickets and seat upgrades, audio gear from Beats and Bose, or $150,000.

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